How We Use Cookies and Tracking Technologies
BrightIntel employs various tracking technologies on bright-intel.com to understand user behavior, improve functionality, and deliver personalized experiences. This policy explains what data we collect, how we use it, and the choices available to you.
We believe in transparency about our data practices. Every cookie and tracking method serves a specific purpose in helping us create better web interfaces and serve our clients in Thailand's growing digital market.
Types of Tracking Technologies We Use
What Information We Collect
Our tracking technologies collect several types of information to help us understand user behavior and improve our services. We gather technical data about your device, browser type, and operating system to ensure compatibility with our web interfaces.
We also track navigation patterns — which pages you visit, how long you spend on each section, and where you click. This helps us identify popular content and areas needing improvement. For clients in Thailand's business community, we find this particularly valuable for understanding local user preferences.
Location data helps us serve region-appropriate content and understand our audience distribution. We collect interaction data from forms, downloads, and contact requests to measure engagement with our design portfolio and service offerings.
Data Retention Periods
Different types of tracking data are retained for varying periods based on their purpose and legal requirements:
- Essential cookies: Duration of your browser session
- Functional preferences: Up to 12 months
- Analytical data: 24 months for trend analysis
- Marketing data: 18 months for campaign effectiveness
- Form submissions: 3 years for client relationship management
- Security logs: 6 months for protection purposes
How Tracking Enhances Your Experience
The data we collect directly improves how our website serves you. When we notice users spending more time on specific design examples, we create similar content. If analytics show visitors from Bangkok prefer certain interface styles, we highlight those in our portfolio.
Functional cookies remember your preferences between visits. If you've previously viewed our mobile design work, we'll show related projects first. This personalization makes each visit more relevant to your interests.
We use analytical data to identify and fix user experience issues. Recently, we discovered through tracking that many visitors were having trouble finding our contact information on mobile devices. We redesigned that section based entirely on user behavior data.
Managing Your Cookie Preferences
You have complete control over how tracking technologies interact with your browsing. Most browsers allow you to manage cookies through their settings menus.
Third-Party Tracking
Some tracking technologies on our site are provided by third-party services. We use Google Analytics to understand traffic patterns and user demographics. This helps us tailor our content for Thailand's business community and identify opportunities for new services.
Social media pixels track engagement when you share our content or arrive from social platforms. These help us understand which design examples resonate across different channels.
We work only with reputable third-party providers who meet our privacy standards. However, their tracking is subject to their own privacy policies, which we encourage you to review.
Questions About Our Cookie Policy
If you have concerns about our tracking practices or need help managing your preferences, we're here to help. Our team understands the importance of privacy in today's digital landscape.
Email: contact@bright-intel.com
Phone: +6642237676
Address: 67 Suthep Rd, Tambon Su Thep, Mueang Chiang Mai District, Chiang Mai 50200, Thailand
Last Updated: March 15, 2025
We review and update this policy regularly to reflect changes in our practices and legal requirements.