Design Stories That Matter

We've spent seven years learning what makes digital interfaces truly work for people. Every project teaches us something new about connecting technology with human needs.

How We Started

Back in 2018, I was working on a project for a small hotel chain here in Chiang Mai. Their booking system was driving away customers – confusing buttons, unclear pricing, mobile site that barely worked. The owner was frustrated, guests were annoyed, and I realized something important.

Good design isn't about making things look pretty. It's about making things work for real people in real situations. That hotel owner didn't need another flashy website. He needed something his guests could actually use to book rooms without calling the front desk at midnight.

So we started BrightIntel with a simple goal: create interfaces that solve actual problems. Seven years later, we're still learning, still improving, still focused on that same fundamental question – does this actually help people get things done?

Modern office workspace with designers collaborating on user interface projects

What Drives Our Work

These principles guide every decision we make, from initial research to final testing. They're not just nice words – they're how we actually work.

People First, Always

We start every project by talking to the people who'll actually use what we're building. Their frustrations, goals, and daily routines shape everything we create. Design decisions that make sense in meetings but fail in practice aren't good design.

Question Everything

Why does this button need to be here? What happens if someone's internet is slow? How does this work on a cracked phone screen? We ask uncomfortable questions because comfortable assumptions often lead to unusable products.

Speed Matters

People abandon slow websites. They give up on complicated processes. We optimize for performance and simplicity because every extra second and every unnecessary step costs our clients real business opportunities.

Build to Last

Trendy designs become dated quickly. We create interfaces that remain functional and relevant as businesses grow and technology changes. Good design should age well, not require constant overhauls.

Meet Our Design Team

We're a small team with diverse backgrounds, united by our obsession with creating interfaces that actually work. Each person brings different perspectives that make our solutions stronger.

Astrid Hedberg

Creative Director

Former architect who brings spatial thinking to digital interfaces. She has an uncanny ability to see how users will navigate through complex systems and simplify them without losing functionality.

Dimitri Novak

Senior UX Designer

Psychology background meets technical expertise. Dimitri spends weeks understanding user behavior patterns before touching any design tools. His research insights consistently surprise our clients and improve their results.

Our Design Philosophy

We don't follow templates or copy trends. Each project starts with understanding the specific problem we're solving and the people we're solving it for.

Research Before Pixels

We spend time watching how people actually use similar products. What frustrates them? Where do they get stuck? This research phase often reveals solutions that pure creativity alone would miss.
Prototype Early and Often

Ideas that sound great in discussions sometimes feel awkward when you actually click through them. We build quick prototypes to test concepts before investing in visual design or development.
Test With Real Users

We put our designs in front of actual users throughout the process. Their honest feedback – especially when they struggle with something we thought was obvious – makes the final product significantly better.

Design team conducting user research and interface testing sessions

Digital interface prototypes and wireframe sketches on desk

User experience testing session with real customers providing feedback